Thursday, December 13, 2012

Hampton - TOP Franchise in 2013

We're One for Three!


Typically, one for three wouldn't be such a great record. However, for us it means that for the third consecutive year, Hampton Hotels is ranked the #1 franchise business by Entrepreneur magazine. Despite some healthy competition (Subway, McDonald's, etc.), Hampton was chosen yet again as the best investment from among the 500 leading franchise businesses ranked. This "three-peat" breaks a record for a hotel brand in Entrepreneur's annual "Top 500 Franchises" survey history:

"Two years ago, when Hampton Hotels knocked Subway off its perch atop the Franchise 500©, the general reaction was one of mild surprise. When it stayed up there the following year, it seemed like a fluke. But now that Hampton has landed at the pinnacle for a third year in a row, it's starting to sink in. This brand--which builds and converts hotels in a process that can take years of planning and millions of dollars--is doing something right, something that even spry little janitorial companies, burger franchises and other quick-build concepts can't. It's growing, creating long-lasting customer loyalty and increasing unit revenue year after year.

That success can be seen in the nearly 1,900 Hampton units across 10 countries. And the brand, owned by Hilton Worldwide, shows no signs of slowing down, with some 250 new units in the pipeline for the U.S. and more than 70 elsewhere.

Phil Cordell, global head of focused service and Hampton brand management, describes his company as "an unstoppable brand with an irresistible personality," as exemplified by its core "Hamptonality" concept. That means going above and beyond what people expect from a mid-tier hotel: simple things like remembering customers' names, providing convenient plug-ins for their gadgets and offering perks like free Wi-Fi and a free hot breakfast. And, above all, employing friendly, accommodating staffers who truly believe that little things make a huge difference."